Looking to Work Smarter, Not Harder?

The benefits of well timed and professional looking Email Marketing Campaigns have plenty of data to back-up their success rate. Here are just a few:

• Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers.  (McKinsey)

• 91 percent of US adults like to receive promotional Emails from companies they do business with.   (MarketingSherpa)

• 44% of people check their email for a deal from a company they know, while only 4% will go to Social Media.  (GlobalWebIndex)

Did you just clean out your closet or have some miscellaneous items to sell? Or are looking for something unique to buy? Facebook Marketplace is the place to buy and sell just about anything and everything.

Check out these quick tips for both Sellers and Buyers!

There’s huge competition for Businesses to rank well for organic Local search results. Here are a few Tips to follow that will help your Business rank higher.

Make Your Blog / Website Content Relate to Local Search

Your goal is to create Web and Social content with a Local twist!

We’re here to help you better understand this new law and how it may apply to your Business.

The CCPA, which  is short for the California Consumer Privacy Act, is a law designed to enhance privacy rights for consumers in California and to encourage transparency regarding how businesses collect and use personal information. Businesses subject to the CCPA are expected to be in compliance with the law by January 1, 2020.

Business Owners Say . . .

Their return on investment (ROI) is much greater using Marketing Automation, and they see increased sales from their Marketing campaigns.

What is Marketing Automation?

Marketing Automation refers to software platforms and technologies designed for Businesses and Organizations to more effectively market on multiple online channels and automate repetitive tasks.

Marketing Automation doesn’t mean your online Marketing is processed from start to finish automatically. What Marketing Automation IS - is software that makes it easier to compose, segment, schedule, prioritize, execute, and statistically track your campaigns.

Marketing automation offers an easy way to find out more about your audience so you can create targeted, personalized campaigns that are more likely to get the results you’re seeking. You can build a view of what works and what doesn’t work – then learn how to tweak it.

As an Internet Marketer, you see the terms SEO and SEM all over the internet. Many of you may not be sure  exactly what these terms mean, let alone what the difference is between the two.

Let’s Delve Deeper:

What is SEO (search engine optimization) and SEM (search engine marketing)?

SEO is referred to as Organic search results.

SEM is referred to as Paid search results.

Historically SEO has been regarded as an integral piece of SEM enveloping both Organic and Paid strategies.

However today - the term SEM is used when speaking exclusively about Paid search. The term SEO is regarded as the process of capturing website traffic from natural search results which are free and Organic.

While it isn't anything new for Businesses to optimize for Local Search - now more than ever it's crucial.

Most Business owners assume it's enough to focus on Google when it comes to Local Search efforts because they're “command central” in the Local Search game ... but statistics show it's just as important to develop a versatile Local Search strategy that includes all search outlets across the Internet.

According to a recent study consumers do use other channels besides Google Maps for Local search. Is your business listed on these other local search options?

With the new year almost upon us, now's the time for a fresh start and a chance to make a change.

Do you have a “grow” plan in place to keep your Business focused and on track to progress throughout the new year?

People Will Click for that First Bite!!!

While the term "Landing Page" gets thrown around a lot in online Marketing, not all that many people really understand what it means - much less how it differs from a website or homepage, or even why Landing Pages are necessary.

Many website owners have no idea what a Landing Page is, so if you’re not familiar with the term, don’t feel alone. At the very least - everyone needs a custom Landing Page for list Sign-ups, Social media posts and product/service campaigns.

With the surging popularity of Stories (in Instagram) and the increased rate of users following Businesses - it's always good to revisit, refresh and refine your Instagram presence and strategy.

Instagram has recently published tips and information to guide you through several areas that many people - especially Businesses - need help with.