Email marketing is one of the best digital marketing strategies. An average return of 4,200% means you can expect a whopping $42 for every $1 spent! It’s a massive opportunity.

Unfortunately, email marketing isn’t as straightforward as most marketers imagine. As a result, several digital marketers rarely get anything from their campaigns. A particularly interesting case is the publishing company that spent $5.3 million on email marketing over nine years with not much to show for it.

So, how do you avoid similar losses? How can you make email marketing work for you? We’ve rounded up seven practical tips to get you on the right path.

Did you know?

LinkedIn is not just a social platform for hiring employees and networking with other business leaders. It is also a decent content marketing platform where you can establish your online presence and boost your level of influence. The easiest way to do this is to publish blog posts on LinkedIn. Use this guide to get started as an influential  LinkedIn blogger.

Why LinkedIn?

The web is teeming with blogging platforms, so you may be wondering: Why publish blog posts on LinkedIn?

Here's the truth: LinkedIn isn't the most refined or the most advanced platform available for blogging. In fact, its article formatting and publishing capabilities are really quite basic. that said, it is an established network with millions of users, and while your posts may not have a high potential of going viral, you can easily reach a niche audience. What's more, you can expect a high conversion rate if you play your digital marketing cards right when posting.

QR Codes - Quick Response Codes are what their name suggests. Just a simple scan and you get access to the intended information fast and in a secure way. They store lots of data, secured in a complex barcode, which digital devices can read and interpret. QR codes have been around since 1994, have successfully been utilized in multiple production stages in huge corporations, and their uptake and prevalence has ever been on the rise.

Almost all your potential customers have a smartphone equipped with a QR scanner, and they may have used the scanner for;

• Access to a secured Wi-Fi.
• Authenticate login credentials.
• Make payments.
• Mobile application downloads.

See? You are not stepping into untested waters. As a matter of fact, your client base will incorporate QR codes more convenient secure and improve their experience doing business with you.

Homepage optimization differs from optimizing inner webpages, and there are literally hundreds of thousands of websites where the homepage isn’t optimized correctly.

Is yours one of them?  

What a Website Homepage Is:

• The first impression of your business.
• The page that serves as an introduction to your Brand.
• The page to make clear what your business is about.
• The page to build trust between you and potential customers.
• An easy-to-understand entry point for visitors to easily navigate to the rest of your webpages.

Did You Know?

Facebook  (aka meta) boasts 2.91 billion monthly active users.
Resource: OmniCore Agency

With Facebook being one of the most used social media sites (on a global level), businesses need to recognize the potential Facebook can play into moving success levels forward.

Here, we'll touch on a few Facebook tips that WordPress site owners can use to grow their followers, increase website visits, easily track activity statistics, and more.

We all:

• Know how important it is to have a marketing strategy in place well in advance. 

• Intend to focus on our marketing strategies so we’re prepared for upcoming holidays.

• Know that often, the day-to-day makes putting a firm plan into place a difficult task.

There’s no time like today to start planning for a successful business year. Whether you’re an organization soliciting donations, or a business wanting to increase revenue, or grow your customer base - planning ahead allows you to be strategic with your time and resources. 

LinkedIn has become one of the key social marketing tools for business owners who want to connect with their peers. Small business owners have a wide range of tools at their disposal that they can explore as they work to build their businesses.

LinkedIn is easy to navigate and provides you with the ability to broaden your network connections and give you a chance to build better business relationships. It's a great place to meet and connect with other professionals and share ideas or just discuss general issues.

Small businesses are expected to thrive in 2022 and beyond. A 2021 New Business Insights report by Intuit predicted the formation of around 17 million new small businesses in 2022.

As small businesses continue to play a critical role in the local and global economies, competition in the space also increases. As a small business owner, effective marketing is crucial if you seek to stay ahead of the competition. Below are the top small business marketing trends to stay on top of in 2022.

Instagram Live has become a mainstream method for businesses to connect with those interested in their products and/or services – while generating more business sales.

Small and community-based businesses whether product or service based, can benefit from promoting their business on a weekly Instagram Live.

People are:

• Looking for relatable companies they can directly interact with.
• More apt to buy from businesses they can regularly connect with online.
• Expecting to be able to find businesses they buy from on social media.

Instagram Live lets businesses:

• Interact in real time with customers and potential buyers.
• Promote time-sensitive content, promotions and events.
• Show people a more authentic side of their business, while building relationships and trust.

Do you “TikTok?” The latest stats show this viral video app boasts over 689 million views. And if you’ve ever taken the plunge onto the app, you’ll see why.

Loads of people use TikTok for promoting their small business. And lots of new content is posted each day. This platform is a sure-fire one to add to your bucket for  keeping up with your ongoing marketing efforts.

A TikTok business account is very easy to set up. You simply download the app, create an account or login to an existing personal account, and switch your account type in the “manage account” section. You’ll only be allowed to have one type of account, so choose wisely! 

Once your business account is up and running, you’re ready to go. Here are 5 easy ways to use TikTok to market your small business online.