Implementation, Reporting and Optimization

After a full consultation, we need to work with you to implement the recommendations into your account and website.

Regular analysis and optimization will keep your account on track for best results.

Included in regular optimization are implementation of any tracking code needed (analytics, paid search, etc.) as well as the following:

  • Comprehensive monthly reporting
  • Competitive analysis
  • A/B testing and creative (ad) optimization
  • Bid optimization for each keyword on a weekly basis
  • Day-parting optimization
  • Keyword expansions/negative keyword optimizations
  • Landing Page Optimization